One of the more niche pieces of equipment in the Brighton Immersive Labs collection is the Vive Pro Eye. As a top of the range headset, the Vive Pro already provides an optimal VR experience particularly for business or enterpise use however the integrated Tobii eye tracking in this model makes it particularly special.
The Vive Pro Eye's tracking can be used to collect heat-map data of where the user is looking, ideal for testing user responses to immersive content or for market research simulations.
Additionally, the eye tracking can be integrated into VR applications to enable gaze based interaction with the VR environment. In the near future eye tracking will also provide the basis for foviated rendering!