Breakfast Session | How to Get the Most from LinkedIn | The Joyful 2020 was a big year for social media, with many businesses and entrepreneurs putting a renewed focus on their online presence as a way of networking, raising their profile and finding new business.

- LinkedIn saw a 55% increase in conversations among connections in 2020
- Content creation on LinkedIn increased by 60% in 2020
- 33% of B2B decision makers use LinkedIn to research purchases

In this session, Alice Reeves and Sophie Turton from The Joyful will run through the key ways that you – as business owners and individuals – can use LinkedIn’s features effectively to build your profile as a thought leader, reach your ideal customers, and generate meaningful conversations that lead to business.

Our Hosts

Alice Reeves & Sophie Turton are Co-Founders & Directors of The Joyful, a brand and marketing agency for movers, shakers and change-makers.

Since 2017, The Joyful has worked with global, purpose-led business across the education, life sciences, travel, finance, and arts sectors to deliver joyful, impact-led brand and community building campaigns. They grow brands people love, and want to get behind.